Skip to main content
Our Mission

Helping You Build a Better Financial Future

Since 1979, GBR Financial Services has been committed to providing our clients with the knowledge they need to succeed financially. We primarily serve people in Maryland, Virginia, Pennsylvania, Delaware, and New Jersey.

Gerald Rice

Founder/CEO

Setting Clients Up For Financial Independence

I believe that people succeed in life because of proper planning and making good solid financial decisions. I want to help build my business clients/family in order to help them through the important transitions in life.

I build long-term long relationships with my clients and their families that are built on trust.

Why GBR Financial Services

There have been significant changes in the insurance and financial service industry since 1977, when we were first licensed to sell life insurance. Very few people have insurance agents because banks and other financial institutions offer some form of life insurances for consumers.

Many people, as a result, do not know how their policies work or if they are permanent or temporary policies. In addition, the opportunity to be advised by a professional in the comfort of their own home is lost.

How GBR Financial Services Can Help You

We offer our clients a thorough insurance review which includes reviewing their homeowners and auto policies. Protection against catastrophic loss is essential. At GBR Financial, we are also concerned about a prolonged loss of income due to sickness or an accident.

Committed To Building Your Finances

We recommend a reverse 401K strategy to build wealth without the volatility of the stock market. We help clients repair their credit to be able to purchase real estate for investment purposes. GBR meets our customers in their homes or a location of your choice.

We are licensed in several states for your convenience. Our service to our clients and our attention to detail is why we have so many satisfied clients.

Our Approach

Educate & Inform

My biggest satisfaction comes from seeing the “Aha!” moment on client faces when I walk them through a financial concept or strategy. I believe each of you can be empowered to make sound financial decisions. Check out the Money Basics Videos  and the Retirement Planning Videos to learn more.

Optimize

I work with you to optimize the efficiency of your hard earned dollars: find balance between taxable, tax deferred, and tax free assets. This can bring opportunities where you may be able to further solidify your financial future, without impacting your current lifestyle.

Personalize

I first listen to understand what matters to you: your situation, your goals and your dreams. I then project and forecast future income and cash flow, identify the opportunities and any issues. After this step, I create a plan that is unique to you and your needs.

Core Money Principles

These financial principles by Merle Gilley, author of My Family Financial Miracle, are being adopted in my approach to my own personal finances.

Don’t Lose Money 

  • You have a limited amount of cash that will flow through your hands during the course of your life.
  • As a limited resource, and any time you have a limited resource you simply can’t afford to lose any of it.
  • Protecting this valuable resource is number one on the list.
  • Any financial loss can take years to get back to even and no guarantee that you can fully recover.

Cash Flow Is King

  • Opportunities are available for people who can put their hands on cash and take advantage of situations.
  • Keeping your money accessible and still growing is critical.
  • Cash flow is income through liquidity, use and control.
  • When you are in control of your cash flow, it opens the door to a host of opportunities.

Compounding is Key

  • Consistent growth and annual compounding will outperform erratic and unpredictable speculative risk.
  • Keep your money working for you at all times.
  • Save and earn interest rather than spend and pay interest.

Taxes Matter

  • Taxes are the largest single expense you will ever incur
  • You can’t avoid taxes but you can minimize them.
  • It is essential to your financial health to effectively manage your tax risk

Shield Your Money

  • Control where, when, and how you want to use it
  • Make sure your money is
    • protected from loss
    • enjoys steady and consistent growth
    • accessible to you when you need it.

More Information about My Family Financial Miracle

Let's Connect

30 minutes is all we need to get started

Contact